City shoppers to spend hundreds at Christmas

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People in Sheffield will be among the biggest spenders on Christmas presents in the country this year, new research has claimed.

A new survey carried out on behalf of Travelodge found people in the city will be spending an average £575.36 on presents this year - up by almost £80 on last year.

The total puts city shoppers as the second-highest spenders in the UK, behind only Wrexham.

People in Birmingham have the tightest pockets over the festive period, planning to spend an average of £287.44.

The research also found people in Sheffield are planning to buy an average of 15 presents this year, spending around £30 per gift.

It said people in the city will typically start making preparations for the big day from the start of December.

Shakila Ahmed, Travelodge spokeswoman, said: “Our report shows that consumer confidence will bring much needed holiday cheer to the UK economy this Christmas.”