Developers, investors and council chiefs across the globe are gearing up for the world’s biggest property fair in Cannes next month - and Sheffield City Region is taking its biggest delegation.
A 42-strong group of business and council leaders are set to attend MIPIM - Le marché international des professionnels de l’immobilier - to promote a huge range of projects, from Sheffield city centre to plans to build 70,000 new homes in the next 10 years.
Last year, the event attracted 21,000 people, 4,500 investors, 3,000 chief executives and 2,225 exhibiting companies from 93 companies.
Sheffield is sharing a stand with Leeds to give it an even more powerful punch. It is up against scores of cities including Manchester, which has 70 private sector partners and London, which will have 900 delegates from 300 companies.
But, while it is seen as vital to attend to raise awareness of an area, examples of contract wins or investments are harder to pin down, partly because projects can take years to come off.
Doncaster made valuable private sector contacts at MIPIM last year which helped the borough successfuly lobby for an HS2 rail college in the town. It is understood the plan initially was to site it in Derby and Birmingham.
Mayor Ros Jones said: “Council officers secured a number of investment leads, which also proved invaluable in our successful lobbying effort to bring the national High Speed Rail College to the borough.
“Too many people in Doncaster earn a low wage, which is why I’ve been clear that one of our highest priorities must be to create more jobs at all levels, but particularly skilled jobs that pay good salaries. To do this we need to support local business growth and encourage new start-up companies, but we must also showcase our fantastic assets and bring additional investment to Doncaster from elsewhere in the UK and across the world.
“We are already seeing international companies locating in the borough and MIPIM offers us the perfect platform to secure even more investment, providing vital jobs for local people and increasing the supply chain that local businesses can benefit from.”
Chief exec Jo Miller and Scott Cardwell, assistant development director, will be attending as part of the Sheffield City Region team this year.
Roger Marsh, chair of Leeds City Region Enterprise Partnership, said: “We’re excited to be partnering with our colleagues in Sheffield.
“MIPIM 2015 offers both regions the chance to shine a spotlight upon opportunities for international investors, developers and businesses in the North of England. It also offers an opportunity for private sector partners.”