It’s going to be a bumper Christmas for one South Yorkshire retailer who supplies festive decorations for some of the biggest names in TV and on the High Street.
Barnsley-based UK Christmas World has provided decorations for Eastenders, trees for shopping channel QVC’s studios and Hilton Hotels.
Last year the Barugh Green company supplied thousands of soft white fairy lights for the shop windows of Cath Kidston stores up and down the country and this year, UK Christmas World is set to decorate a mock home for a mobile phone advert.
After seeing Christmas inflatables sell out three months before Christmas in 2012, the company invested an extra 40 per cent in that part of its range this year, but, with another record season on the cards, the company expects to sell out again.
“The inflatables are so popular,” says managing director Eddie Riby.
“It tends to be neighbours trying to complete with each other. Often we’ll sell one inflatable then a few days later the customer’s neighbours will come in wanting one as well.”
After running an online store for three years, UK Christmas World responded to customer demand by opening an outlet in Barugh Green, with 12 members of staff.
“People wanted to see the trees and lights before buying so now they can have a look online then come and buy directly,” said Eddie.
“The only slight downside of having a Christmas outlet is listening to carols being played every day from the start of October. After a while I start to hear Christmas jingles in my sleep!”
After Christmas the outlet will stock products for the garden from online retailer UK Water Features.
UK Water Features hit the headlines last week when the success of a tongue-in-cheek YouTube video, featuring its mascot – a gnome called Walter Bucket – led to its creators being invited to speak at a European conference on social media.
Barnsley PR agency Cream Consultancy and Sheffield’s Sixty Second Video produced the video as an answer to Ikea’s “Say No to Gnomes” TV adverts, which screened earlier this year.