Bright young things hit the shops for work wardrobes

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Shops in Sheffield claim to have witnessed a spike in the numbers of young people dressing to impress future employers.

Research from shopping mall Meadowhall shows a 23 per cent increase in the amount of business and formal wear bought in stores in the centre over the past two months.

Much of the increase has been attributed to a nationwide hike in the number of 16- to 18-year-olds applying for apprenticeships. Meadowhall itself employs eight full-time apprentices.

Martin Harkness, a director at Sheffield’s W Academy, one of the region’s largest apprenticeships providers, said: “There is a clear sign that young people are increasingly attracted to the paid work placement and tailored training approach, in light of rising tuition fees at universities.”