BrewDog Sheffield launches virtual online bar

BrewDog Sheffield is to open online as a ‘virtual bar’ in response to the coronavirus pandemic which forced them to close their doors.

Thursday, 26th March 2020, 5:26 pm
Updated Thursday, 26th March 2020, 5:26 pm

It comes after government instructed all pubs, restaurants and clubs to shut as quickly as possible to slow the spread of Covid-19.

Customers will be able to recreate the experience of visiting the bar on Devonshire Street through its new online platform, which goes live tomorrow at 6pm.

It is part of a national plan to turn BrewDog’s 48 bars across the UK into virtual bars with their own online experience.

Sign up to our Business newsletter

Sign up to our Business newsletter

The bar’s US, German and Australian locations are also set to open their virtual doors to drinkers.

Those over 18 will be able to watch beer tasting, homebrewing masterclasses and take part in online pub quizzes.

The internet sessions will give spectators the chance ask questions, enter giveaways and purchase exclusive merchandise from the Brew Dog online shop.

BrewDog co-founder James Watt said: “Community has always been at the absolute core of what we do.

BrewDog's online virtual bar.

“And the role that community, and great beer play in our society is now more important than ever.

“Our online bars will be open for business on the 27th of March at 6pm, and we are scheduling a series of amazing sessions with guest breweries, online tastings, games, entertainment.

“We’re looking forward to welcoming you all and sharing a beer.”

Details about how to join the online sessions will be released through BrewDog’s official Instagram and Twitter accounts – @brewdogofficial.