Bolsover is going back to its historic roots to shape a brighter new future and draw in more tourists to boost its economy.
The Derbyshire town is being rejuvenated and turned into a tourist destination with the help of £750k of European regional development funding secured by Bolsover District Council.
The Discover Bolsover brand has been created and the town now has its own logo and website, www.discoverbolsover.co.uk, the first step in a campaign to highlight it as a destination. It wants to build on the huge popularity of Grade I listed English Heritage site Bolsover Castle, and entice visitors to other historic attractions, the castle’s Conduit Houses, the Grade II listed New Bolsover Model Village, and the town entrenchments, a rare 12th century ‘city wall’ that still circles part of the town.
The European money has been matched by funding from High Street Innovation Funding, Bolsover District Council and Old Bolsover Town Council, will be spent this year on making Castle Street and the Cenotaph area more attractive to tourists and locals, boosting trade. New signage for the town, plus a programme of family events programme, are also planned.
Dennis Skinner MP for Bolsover, said: “It’s fantastic to see Bolsover being given proper investment that will really show off the best of what our town has to offer. The castle brings in thousands of visitors every year, and it’s great to see the residents and traders being given a chance to make the most of this appeal. I’m watching the developments with interest, and hope all our visitors enjoy their time in brilliant Bolsover.”
Bolsover District Council’s Cabinet Member for Regeneration, Councillor Alan Tomlinson said, “A lot of planning and development has gone on behind the scenes over the last year that will bring our rich local history to life and show off Bolsover as a destination for the 21st century visitor.”
The project is being led by a ‘town team’ which includes representatives from Bolsover District Council, OldBolsover Town Council, stakeholders and businesses. Sheffield company Ruby Slippers has been appointed to market the project and has developed the logo and website.
Sarah Townsend, of the Castle Oven bakery, said: “It’s great to see the town being given a new lease of life. We’re really pleased with the logo, which reflects our local heritage, while giving Bolsover a modern new look.”