Outdoor specialist Blacks will become the latest retailer to open on The Moor, as shoppers increasingly visit the revamped street.
The firm has taken the 16,000 sq ft shop next to Costa Coffee, making Sheffield its biggest UK branch, and will open to the public on June 8.
Blacks has already created 15 new jobs, and more staff are likely to be employed once the shop opens.
It follows The Light cinema and Primark as new names on The Moor, with more to come later this year.
Lee Bagnall is Chief executive officer of Outdoors at JD Sports, which owns Blacks.
He said: “We’re delighted to be opening Blacks’ largest UK store at The Moor, which is right in the heart of Sheffield’s city centre.
"The work that has been done to revitalise the city centre is really outstanding and we are really excited to welcome customers to what will be a very special, state of the art, store, in which they will be able to use all of the very latest technology in outdoor wear and equipment to give them a truly interactive experience, through our Wearables Technology Centre and our ‘Lift and Learn’ footwear technology, as well as our huge indoor tent display area showcasing our outstanding range of tents and well-known brands such as North Face and Berghaus.”
The changes to The Moor, beginning with the Moor Market and followed by the new cinema complex, are already having an effect. Christmas footfall improved 14 per cent in 2016 on the previous year, and current footfall is up 21.2 per cent on the same period last year.
The Moor is owned by Aberdeen Asset Management, which has plans to redevelop the corner block opposite Debenhams into a new three-storey shop.
Alongside the new cinema, Pizza Express, GBK and Zizzi have opened since April, with Krispy Kreme and Nando's coming this summer.
Head of retail asset management Phil Huby said:
"We are increasing shopping, eating and leisure choices on The Moor month by month which is being reflected in growing visitor numbers.
“The development has reached a stage where there is something for everyone on The Moor providing more reasons to visit this part of the city. It has become a real city centre destination for shopping, entertainment, food and leisure."
The Moor is also hosting events, such as the Taste Moor food festival that took place on Saturday. Still to come is TOTFest on June 4, Tramlines on The Moor in July, Yorkshire Day and the 11th annual classic car event in August.
"It is an exciting time - by the end of the year we’ll have even more great national names joining The Moor and the next phase of the development will be under way," said Mr Huby.