Award-winning Sheffield entrepreneur aims to inspire others

Play Arena, Sipra Deb
Play Arena, Sipra Deb
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A Sheffield businesswoman said she hopes to ‘inspire’ others after being given the prestigious Entrepreneurial Asian Women of Achievement award.

Dr Sipra Deb founded the Play Arena on Little London Road, one of the UK’s biggest play and entertainment centres, after her businessman father Pratul Deb was murdered in India.

The Millhouses mum of three said: “I never think of myself as an Asian or a woman in business, I don’t think about my background, it’s just my job.

“The last time the Asian community saw my name in the papers it was for a whole different reason and, as one of the judges said to me, what intrigued them was I don’t want to be known for my personal history but for my achievements.

“But I do think it is inspirational to overcome obstacles.

“If I can get that message across surely it will have been worth doing that.”

The prize was given to Dr Deb, aged 41, at the Asian Women of Achievement Awards in London.

The Play Centre is her first business venture and has become successful in just two years, now employing around 30 staff.

Dr Deb said she was ‘thrilled and humbled’ to win, with her father, children and customers all being an inspiration.

The entrepreneur already has future plans in place.

She added: “This is just the beginning. I have lots of plans, it is just a question of timing so I am in the right place at the right time.”