Apps boost for e-learning firm

Innovation: Directors Steve Holt, left and Michael Wilkinson.
Innovation: Directors Steve Holt, left and Michael Wilkinson.
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LEADING learning games developer I am Learning is heading for major growth as it gears up to launch 70 apps for iPhones and iPads.

The Doncaster company has already built up a solid e-learning business by developing games designed to encourage children aged seven to 16 to revise by linking the level of game and the strength, powers or other attributes the playing character has to how well the child has answered a number of revision questions.

The company decided to convert its web-based games to apps after research showed school children were making increasing use of mobile devices.

“The world is becoming more mobile,” says I am Learning director Mike Wilkinson. “Smartphones mean students now have huge amounts of computer power in their own pockets.

“They are demanding more from technology and from education. We need to enable students to do their homework whenever and wherever they want. These apps will allow them to continue their learning when they have 10 minutes free on the school bus.”

I am Learning was been bowled over by the response to a handful of test apps it launched. Its English language app rose to fourth in the educational section of the Apple store in China and was number one in France.

The Doncaster firm has developed different versions of its apps for the iPhone and the iPad and plans to have Android versions of its apps ready by Christmas. It is also in talks with Microsoft to develop a suite of educational apps for the software giant’s tablet version of its Windows 8 operating system.

“We don’t believe it should be the same app on both the smart phone and a tablet,” says Mike Wilkinson. “They have different amounts of real estate and we need to be able to change the learning experience to suit each device.”