The Apprentice star to launch dessert delivery in Sheffield - serving waffles and hot cookie dough

A former star of The Apprentice is bringing his dessert delivery business to Sheffield.

Tuesday, 21st January 2020, 2:17 pm
Updated Wednesday, 22nd January 2020, 1:58 pm

David Stevenson competed in the 2015 series of the hit BBC show, making it to the eighth week before being fired and subsequently calling for Alan Sugar himself to be axed and replaced by his on-screen advisor Karren Brady.

He went on to appear in the Channel 5 dating show Make Or Break with his then girlfriend Beth Matkin, though their relationship failed to survive the test.

David has since launched the dessert business Alaskan Ice, opening a milkshake and ice cream parlour in Hucknall, Nottinghamshire, and also delivering sweet treats including waffles and hot cookie dough to customers’ homes.

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Alaskan Ice founder David Stevenson, who appeared on The Apprentice in 2015

He announced this week that the business would be expanding to Stocksbridge in February.

Posting on Facebook, he wrote: “We are a delivery only dessert business which originated in Nottingham and now we’re growing outwards and we’ve chosen your town to open up our fourth venue.”

When he entered The Apprentice, David was the owner of a sports marketing company and described his proudest achievement to date as promoting a women’s football match at Wembley which sold out.

“Me and Lord Sugar will work together because you’ve got age and beauty and those two go hand in hand all the time. Sugar’s got the age and I certainly am beautiful,” he boasted at the time.

David Stevenson outside his Alaskan Ice dessert parlour in Hucknall

In 2017, while promoting Make or Break, he described Lord Sugar as a ‘dying breed’ and called for Karren Brady to take his place.