App developers to target health

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Creative England has launched a £250,000 fund to back companies developing apps and web sites aimed at NHS patients.

The initiative is backed by the Government’s Regional Growth Fund and app developers are being invited to submit ideas for health and wellbeing apps, which could be eligible for 50 per cent funding from Creative England.

Creative England’s director of business development and former director of projects and programmes at Yorkshire Forward Jim Farmery said: “Creative England is always looking to link creative businesses into new market opportunities and this partnership with the NHS National Commissioning Board and Creative Skills for Life will provide a great stepping stone for the companies selected.”