Angels pick city business

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Frooly, the Sheffield-based e-commerce platform for independent businesses, was among 20 top European start- ups invited to pitch for backing from some of the world’s top venture capitalists and business angels in London.

Managing director Michael Ord said the company had been honoured to be invited to take part in the ‘mini Seedcamp’ event.

“To be selected by such distinguished people gives great credibility to Frooly and what we are trying to achieve,” said Mr Ord.