A new identity for SIV
SHEFFIELD design specialist GDA has created a new identity for Sheffield International Venues.
The re-branding is designed to raise the profile of the organisation, its facilities, which include Sheffield City Hall, Ponds Forge International Sports Centre, Hillsborough Leisure Centre, iceSheffield, and Don Valley Stadium, and services like Fitness Unlimited, the biggest city wide fitness centre membership scheme.
SIV’s group sales and marketing manager, Paul Green, said: “We needed a cutting edge new look.”