Almost 50 jobs are up for grabs at online bookmaker Sky Betting and Gaming in Sheffield.
The firm, based in the Electric Works in the city centre, will advertise 48 hi-tech jobs over the next month including software engineers, app developers and testers.
The company employs 70 in Sheffield and a total of 850 including at its headquarters in Leeds and offices in London and Rome.
It operates five brands, all of them online, including betting - mainly on horses and football - poker, bingo, slot machines and a casino.
Andy Burton, chief technology officer, said: “Since opening our office in Sheffield last summer we’ve quickly established a fantastic team in Sheffield.
“With a strong digital sector and high quality universities it’s a great city to scale a technology business in.”
Sky Betting and Gaming became an independent company in 2015 following the sale by parent company Sky of 80 per cent of the firm to private equity company CVC Capital Partners.
The deal valued the enterprise at £800m and included permission to continue to use the Sky brand.
In November SB&G announced a £5m investment into the creation of 100 jobs in Sheffield.
It has also joined Sheffield Digital, a membership organisation set up to help the sector thrive, as a founder member with The University of Sheffield, Sheffield Hallam University, Tech North, and Lightwork Design.
Andy Burton added: “I think Sheffield Digital has a crucial role to play, which is why we’re delighted to be a founder member. We’ve invested significantly in the city and want to be a leading part of its technology sector for years to come.”
Mel Kanarek, director and co-founder of Sheffield Digital, said: “Sheffield Digital is rapidly building a substantial community of businesses and people working in the digital industries.
“The involvement and support of companies like Sky Betting & Gaming will help us to create a sustainable organisation that will promote and represent the amazing talent and capabilities we have in this city.”