Stand out in unique clothes made by Sheffield fashion designer Jenny White
‘Fashion is about dressing according to what’s fashionable. Style is more about being yourself’, according to iconic fashion designer Oscar de la Renta.
Jenny White, has always being herself and used her clothes as an expression of herself – it’s what led her to become a fashion designer herself.
She said: “I want to give women a chance to have a few pieces of clothing in their wardrobe that they won't see on anyone else.
“They stand out and if you are heading off to a special occasion that's what you want to do, you should treat yourself every now and again to a unique piece.”
Jenny, who designs and creates her clothes in a workshop in her home, got bitten by the fashion bug at a young age. She was not yet a teenager when she first picked up a needle and thread – and she's barely put it down since.
She said: “I learnt to sew on my mums sewing machine age 12. As I got older I wanted clothes no one else had.
“My clothes caught attention and I realised I wanted to do this as a living. I've been a stay at home mum and now my son is older I decided to do something with my designs.
“I work from home, turning a spare room into a fully functioning workspace. I love it and straight after breakfast I go in there and start creating.
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“So far, it's working out but if the business expanded I'd probably have to find myself a workshop.”
Jenny, who showed her first collection in London during Fashion Week in February 2018, offers shoppers unique one-off pieces, made in beautifully soft fabrics.
Comfort is at the heart of each piece Jenny makes under her nakesake brand as she firmy believes you can – and should - be comfortable and stylish at the same time.
“The comment I hear about my clothes from my customers over and over again is comfortable, which is great because that's what I aim for and why I choose my fabrics carefully.
“Often I find a gorgeous fabric and design around it. I find a design comes into my head then I reach for my sketch pad, I rarely have to sit and wait for inspiration.
“When I've created something and it gets such a great reception it really spurs me on, I can't wait to show new pieces. As well as London I have shown on catwalks in Leeds, York and most recently Sheffield at the Fashion Network Launch.
“It’s so rewarding when someone says they feel amazing in a dress I’ve made and also says that I’ve made them feel good. I'm proud of my work, hence why I’ve called my brand Jenny White Designs.”