This Morning make huge change to show as Holly and Phil back Black Lives Matter
At 11am the ITV daytime show went dark, showing a black screen with the words "Black Lives Matter" in white lettering.
The death of Mr Floyd has triggered widespread protests across the US after footage showed a white police officer continuing to kneel on his neck during an arrest, even after he pleaded he could not breathe.
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Hide AdAn anti-racism campaign group is urging Britons to "take the knee" on their doorsteps for a socially distanced protest in solidarity with protesters in the US.
Stand Up to Racism (SUTR) has organised the protest for 6pm on Wednesday as part of a day of action against discrimination in response to the death of George Floyd in police custody in Minneapolis.
The 46-year-old African American died last week after a police officer held him down by pressing a knee into his neck, provoking riots in many US cities and demonstrations across the world.
SUTR said the campaign was inspired by the kneeling protest staged by American football star Colin Kaepernick in 2016 that has become synonymous with the Black Lives Matter movement.
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Hide AdThe protest comes the day after a review by Public Health England found black, Asian and minority ethnic (BAME) people are at significantly higher risk of dying from Covid-19.
Campaigners are now calling for a public inquiry into the disproportionate impact of Covid-19 on BAME communities.
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