15 jobs as Sheffield PR firm lands PrettyLittleThing contract
and live on Freeview channel 276
Rise at Seven will promote PLT in the UK and US. The fast fashion company employs hundreds at a huge warehouse in Darnall.
It is wholly owned by the fast-growing Boohoo group, whose sales were £660.8m in the four months up to December 31.
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Hide AdThe account was won without a pitch, according to Carrie Rose, founder and CEO of Rise at Seven.
She added: “Myself and all risers are extremely excited to be working with PrettyLittleThing UK and US. I wrote a list of dream brands I wanted to work with before I die and PLT was at the very top of that list.”
Matt Holmes, head of digital marketing at PrettyLittleThing, said: “We have watched Rise at Seven shake up the search industry in the last year, and as soon as we could, we signed them up as an agency partner.”
Rise at Seven is also opening an office in the US after receiving a five-figure grant from Government to pay for legal fees, travel, tech and hiring staff.
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Hide AdIn November, it said it would create 50 jobs after cheeky and edgy campaigns landed a string of clients including GAME, Playstation, Made.com, House of Fraser and GoCompare.
The firm produces advertising campaigns using posts, videos, gifs and memes on platforms including Twitter, Instagram Tik Tok and YouTube.
It is headquartered in 3 St Paul’s Place on Norfolk Street and taking the other half of the first floor to accommodate growth. It also has an office in London.