Meadowhall has welcomed a VIG - Very Important Gruffalo - to the Sheffield shopping centre.
The Gruffalo Experience was officially opened by children from Tinsley Meadows Primary School and is set to run throughout the Easter break.
The class of five and six-year-olds enjoyed a fully interactive experience during their 45 minute journey through the attraction where they got to meet the Gruffalo face to face and interact with the all characters.
Centre director Darren Pearce said: “This event has been months in the planning so it’s fantastic to see it all come to life at Meadowhall.
“The children’s reaction to the Gruffalo was just priceless and I’m sure all the thousands of families who come to see it over Easter will enjoy the same magical experience.”
The Gruffalo opens to the public today and will run until April 12.
Tickets costing from £7.50 can be booked in advance HERE.