Sponsorship blow for Sheffield’s Tramlines Festival

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TRAMLINES organisers are expecting their main sponsor to pull out - after already facing a cut in council funding for the 2013 event.

Entry charges are now being considered for the first time, following three years of the festival being free.

Mobile phone company Nokia has been the main corporate backer of the weekend for the last two years and sponsored the main stage at Devonshire Green.

The festival attracted 165,000 people last year and featured hundreds of bands and singers including performances from Reverend and the Makers, and Ms Dynamite on the main stage.

In a statement, Tramlines organisers said: “We have been very lucky to enjoy sponsorship from Nokia for the past two years, which has helped build the event and allowed us to put on great shows like Heaven 17 and Reverend and the Makers.

“It has also made a significant contribution to the running of the festival. We are awaiting a final decision from Nokia but, with the shifting economic climate, we are not expecting them to return in 2013, leaving a significant gap in the festival’s finances.”

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