Shoppers hunt for bargains

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THRIFTY Sheffielders have saved an average of £329 by shopping around for the best deals, according to new research.

A national survey conducted by bank Santander found that city residents made the savings by bargain-hunting when buying everyday essentials such as groceries, holidays, mobile phone contracts and clothes. The figure for Sheffield stood at £17 below the national average.

Top of the list was Birmingham where people say they’ve saved £528, compared with people in Leicester who have saved the least amount of the UK’s biggest cities and towns, with £240 a year.

Keith Moor, director of brand and communications at Santander, said: “Many people are actually reaping some pretty significant financial benefits by shopping around.”