Sheffield Wednesday fan vying to become Lord Sugar’s new business partner on The Apprentice

SWFC fan Natalie Dean, one of the candidates in this year's BBC1 programme, The Apprentice. Photo credit: Jim Marks/Boundless/BBC/PA
SWFC fan Natalie Dean, one of the candidates in this year's BBC1 programme, The Apprentice. Photo credit: Jim Marks/Boundless/BBC/PA
0
Have your say

A Sheffield Wednesday fan is set to try her luck in becoming Lord Sugar’s latest winner of the BBC hit show The Apprentice.

Natalie Dean, aged 25, from Coventry, will appear in the 11th series of the BBC business show which returns on Wednesday, October 14.

Wednesday fan Natalie Dean (back left) alongside other contestants with Lord Sugar. Photo credit : Jim Marks/Boundless/BBC/PA

Wednesday fan Natalie Dean (back left) alongside other contestants with Lord Sugar. Photo credit : Jim Marks/Boundless/BBC/PA

The Owls hopeful cites her background in corporate management in Telecoms and describes herself as a ‘tomboy’ with a ‘passion’ for football and Sheffield Wednesday.

Wednesdayite Dean also plays for an amateur women’s football team in the Coventry area.

On her challenges to come, Dean said: “If I set my mind to something, I won’t quit until I have done it.”

This year, a total of 18 contestants will be hoping to impress Lord Sugar and his aides Karren Brady and Claude Littner, who replaces Nick Hewer.

In a new twist, the contestants will not be divided into male or female groups for the first show tasks.

Viewers will also be treated to a double helping of boardroom antics for the first week only, with the launch episode followed by another one on Thursday, October 15.

Lord Sugar said the ‘process works’, and revealed: “I’ve invested one million pounds in all four winners and all four of those people are doing fantastically well and I’m expecting the winner of this particular process to carry on that trend”.

He described the £250k investment from him that candidates win as ‘an acorn which we want grown into a great oak tree’.

The first episode will see the business newbies being tested on key business skills of product creation, negotiation and selling.

The mixed teams are sent off to Billingsgate Market, the capital’s famous fish market, to pick up seafood at the best price possible. They then have to turn their stock into lunch produce and feed hungry Londoners while making as much profit as possible.

Other tasks in the new series will involve creating an advertising campaign for shampoo, selling pet products, closing real estate and producing a new health snack.