Shoppers have dug deep to show their support for Sheffield’s Antiques Quarter - by pledging cash to promote the area.
More than 30 donations have been made online towards new banners, information points, art projects and tourist signage in the shopping area around Broadfield Road in Heeley.
Business owners are hoping to raise £18,000 through the ‘crowdfunding’ appeal – which has collected more than £800 so far – to help put the quarter truly on the map.
Artist Hendrika Stephens, chairman of a group which led the development, said: “We launched the crowdfunding appeal in November, which isn’t the best time because everybody is thinking about Christmas, but we have had some support and are going to give it another push now.
“Our strategy is to speak with local businesses to encourage them to support it, as well as residents.
“One of the key things we hope to achieve is brown tourist signage which will really put it on the Sheffield map both in terms of people being able to find the way and reinforcing the message that the quarter exists.
“We’ve also put in a bid for £5,000 of funding from Experian, which would boost our appeal considerably.”
Several new shops and restaurants have opened in the quarter recently. including a café, restaurant, beer shop and vintage centres, while regular markets are planned for the coming year.
Visitors from as far away as London have also been calling in to browse the retro and antique goods on offer.
Hendrika said 12 new shops had opened in the last year.
She said: “We do get a lot of visitors from other areas now visiting the quarter.
“Many of them have seen it online while researching what to do in Sheffield or have popped into the city for a meeting and then come along.
“So we are getting some attention from all over the country.”
n Visit https://spacehive.com/signingthesheffieldantiquesquarter for more details on the crowdfunding appeal.