Sheffield football charity set to score win on TV

Anti-racism charity FURD in Sheffield stars on national television in a short film.'Stills from film
Anti-racism charity FURD in Sheffield stars on national television in a short film.'Stills from film
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AN ANTI-RACISM charity in Sheffield which uses football to bring people together is to star on national television.

Sheffield’s FURD, which stands for Football Unites, Racism Divides, works with football clubs and in the community to implement anti-racism strategies.

It was one of 25 causes chosen to tell its story in the Untold Stories scheme, which matches small charities with top filmmakers to show the impact of their work.

The film will be shown on June 11 as part of a series presented by Jon Snow.

Amjid Hafiz, youth engagement co-ordinator at FURD, said: “It is going to be fantastic for us because we’ve worked so hard over the years.

“There have been a lot of race issues in sport in recent months so it is a good thing we’re getting the message out there.

“To see our project on national television is a great achievement.”

FURD was set up by Sheffield United fans in 1995 and uses football to help bring people from different backgrounds together and break down barriers.

Its popular Streetkick – an inflatable, mobile football pitch – is heading to Poland and Ukraine with a team of 15 people in June for Euro 2012.

Young people on a FURD steering group called Urban Mixtures will promote anti-racism messages and encouraging fans to play football with other each.

Amjid added: “When we take the street game out to communities some of the children have never met a Pakistani man before.

“They are going to meet people from different backgrounds and realise the similarities between everybody rather than the one difference, the colour of their skin.

The work of FURD was praised by filmmaker Evelyn Lee, who directed the film.

She said: “I have been genuinely impressed by the passion of the young people in their belief that they can really make a difference through FURD, as well as their desire to spread their message globally so that other people can follow suit.

“I have also been intrigued by their modesty, this great work that is truly making a difference is played out with a degree of quiet, effortless graft – the Yorkshire way.”

n FURD’s film will be broadcast on the Community Channel from 6.30pm on June 11.