Santa’s reindeer will be busy delivering presents to children on Christmas Eve - but for one afternoon only he gave them the day off to pay a special visit in South Yorkshire.
The reindeer - and Father Christmas - took time out from their hectic festive schedule to tour Rotherham and spread some cheer.
Hundreds of people flocked to the town centre to see the animals up close and enjoy a host of activities.
The parade was returning after proving a surefire hit in previous years, and this time was no exception.
Santa Claus’s sleigh took in a route from Bridgegate to High Street, then following College Street and Effingham Street, before stopping in a viewing area for people to stroke the reindeer.
The parade lasted about 20 minutes and scores of onlookers lined the streets eager to catch a glimpse of the creatures.
Performers also entertained the crowds by putting on a show of illusions, circus tricks and puppetry.
Coun Amy Rushforth, Rotherham Council’s cabinet member for culture and tourism, said: “After the Rotherham Show and Christmas lights switch-on, parade is our most anticipated event.
“The reindeer parade complements the theme of a traditional Christmas in the town centre perfectly. “The illuminations are looking lovely, the tree is one of the best we’ve ever had and, so far, the events we’ve had to bring the festive season to life have been magical.”
The seasonal events continued elsewhere in Rotherham yesterday with a series of celebrations at Boston Castle.
A group of ‘Santa’s little helpers’ were at the venue in Boston Park for much of the day, with free craft activities, traditional toy demonstrations and Christmas music from a string quartet all on offer.
Visitors also enjoyed mince pies and hot drinks.