Recession means Sheffield folk are entertaining at home

John Mitchell says Sheffield people are happy to pay more than �10 for a bottle of wine.
John Mitchell says Sheffield people are happy to pay more than �10 for a bottle of wine.
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CHEERS – apparently!

New research reveals cheap wine sales are falling and more of us are choosing to pay out for our favourite bottle, despite the recession.

Figures from retail analysts Nielson show bottles costing £7, £8 and £10-plus are on the rise – with demand for £10 wines up by nearly a quarter in 2012 – while sales of £4 and £5 bottles dipped.

Sheffield people told The Star’s Facebook page more of us are opting for nights in.

Adam Farah said: “People have less money to go out and do things they enjoy, but decide if they’re going to stay in to save money, they’re going to treat themselves to a decent bottle.”

Jane Rockett, who spends between £7 and £10 for a bottle, said: “I’m happy to spend more on wine because, it used to cost me about £30 for a night in the pub, so at £10 a bottle I’m still saving £20.”

Phillip Dolby said: “With advances in digital home entertainment – as well as the sorry state of the economy – people are choosing to stay home, which means they can rationalise paying a little extra for a nice quality bottle of wine, because they’re not spending money on dinner or pubbing and clubbing.”

Janet Simpson said: “My favourite bottle of wine costs £10 and I’m happy to pay that.”

John Mitchell, of Mitchell’s Wines in Sheffield, said: “I’ve seen a real change in the last couple of years and what I would have called ‘weekend wines’ not so long ago – costing £5 to £8 – have become everyday wines and people are spending £10-plus on the weekends.

“I think, our tastes are definitely improving and I believe it’s indicative of us wanting to take our little luxuries where we can get them when times are hard.”