ALTERNATIVE transport fans can walk or cycle to Sheftival this weekend - and gain a discounted ticket.
Riders from the Road Safety group are leading a six-mile cycle from the Hilton Hotel on Victoria Quays to Sheftival’s Jettyside Live area at Don Valley on Saturday at 11am.
Alternatively, take a walk to the stadium via the Five Weirs Walk from 10am and gain £5 off your ticket.
Anyone taking the Supertram, City Taxis, East Midlands Trains and Great Northern Trains will be entered into a draw to win an exclusive photograph of Sheffield’s own golden girl Jess Ennis.
The offers are part of a deal to encourage Sheftival fans to not take the car to the two day festival and to offset their carbon footprint enroute instead.
Ennis’ sponsor BP is providing a similar scheme for the Olympics.
Participants can tweet their progress by following @sheftival and using the hashtag #notdriving, or log on to www.sheftival.com/imnotdriving.php