Hundreds of Sheffield children enjoyed a free trip to the Lyceum theatre’s panto – thanks to a charity set up by a top city businessman.
The outing to see Jack and the Beanstalk was organised by the Ant Kids Charity, set up by marketing expert Anthony Hinchcliffe, and was backed by several city companies.
Rachel Grice from Hinde House Primary Phase in Wincobank said the excitement among the children was obvious to all.
She said: “This has been an incredible experience for all the children, many of whom have never been to the theatre before.
“It is such a wonderful thing to do at Christmas and it is all thanks to Ant Kids.”
Mr Hinchliffe said: “We all had a wonderful morning at the pantomime. The kids soon grasped the idea of booing the villain and cheering the goodies.
“It was a truly memorable experience for me and many of my colleagues.
“We were informed that sadly many of the children had never been to the city centre before, never mind to a professional pantomime. I do hope the children have a super Christmas.”
Ask4 Datacentre, TW Ward CNC Machinery Ltd, JG Graves Charitable Trust and Sheffield Rag were all among the contributors.