A SHOWER of confetti covered shop staff as the manager of Sheffield’s new Marks and Spencer store declared it open for business.
A crowd of eager shoppers gathered outside the latest addition to Crystal Peaks Shopping Centre yesterday, keen to catch a first glimpse of the brand new branch.
The celebrations got in full swing after store manager Neil Hansell cut the ribbon in front of an army of new employees.
The 56,000 sq ft store will sell womenswear, menswear, lingerie, kidswear and beauty departments and is also home to a in-store food hall, cafe and bakery.
When plans to build the M&S were announced, bosses pledged to create 140 new jobs for Sheffield. All of the posts have now been filled.
Customers who crossed the threshold were invited to join the beloved British brand’s celebrations on the day, with a Find the Golden Star competition, which gave them the chance to win a share of £1,000 in M&S gift cards.
DJs from radio station Hallam FM were also on hand to provide musical entertainment as people perused the shelves.
Mr Hansell said: “We’re delighted to have opened our fantastic new store here at Crystal Peaks today, providing our customers with the very best that M&S has to offer.
“We’ve had an absolutely superb first day with a real party atmosphere in store to celebrate our launch.
“The initial response from local customers has been brilliant – they are impressed with the range of products and services on offer, as well as enjoying our new cafe, which offers a great place to relax and catch up with friends and family.”
The Crystal Peaks branch will also be taking part in M&S’s Plan A initiative - Shwopping.
Shoppers at the new store are also being asked to ‘Shwop’ by donating an unwanted piece of clothing in store every time they buy a new one. Through Oxfam, these will be resold, reused or recycled and the money raised will go towards helping people living in poverty.
The shop, the fifth branch of M and S to be opened in the city, has been welcomed by shopping centre bosses.
Ian Cody, senior asset manager at Hermes Real Estate Investment Management, which owns the Crystal Peaks, said: “We are delighted to welcome Marks and Spencer to Crystal Peaks.
“Alongside other recent lettings at the centre this marks the beginning of an exciting new future for Crystal Peaks.
The new M&S will be open from 8am until 8pm from Monday to Friday, from 8am until 7pm on Saturdays and 10am until 4.30pm Sundays.