Monkey business in new gritty video

Arctic Monkeys at the Brit Awards 2014. Picture: Ian West/PA
Arctic Monkeys at the Brit Awards 2014. Picture: Ian West/PA
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When Alex Turner picked up the Arctic Monkeys’ Brit Awards he declared that ‘rock and roll will never die’. And if the band’s official video for Arabella is anything to go by, he lives by this statement.

The video was released this week and ticks every rock and roll box you can imagine: biker gangs, topless women, semi-illicit interactions and it’s shot in a dimly-lit series of rooms on grainy film.

Indeed, the video’s not without controversy. It comes with a parental advisory warning, which is entirely necessary. At one point, the video’s muse - an attractive dark-haired woman - appears topless on a bed, while another leopard-print clad actress is poised to suggest she’s a stripper. It is very rock and roll.

But this is the feel that the band have created for their latest album, AM.

It’s visceral, rocky, dirty and nods as much to the sleazy riffs of Deep Purple as it does Turner’s sharp twist of phrase.

Arabella’s sexuality also mirrors the content of the band’s Why’d You Only Call Me When You’re High video. In this video Turner’s mind is twisted after taking a substance and then, during a wander through the streets he discovers a world of seedy lascivious activity.

The Arctic Monkeys’ videos haven’t quite reached the obscene status enjoyed by former rock ‘n’ roll outlets such as the ‘Schoolkids’ edition of Oz Magazine in 1970. Unlike Oz, Arabella’s unlikely to become the centre of an obscenity trial.

Watch Arabella on www.youtube.com