The days of huge corporate record labels are long gone.
Social media, DIY recording methods and self-managed tours are replacing the role of the swanky label and with it, its swanky staff and swanky London suites.
So, enter Tiny Teeth Records, the brainchild of Jon Windle, former frontman with Little Man Tate who scored three top 30 hit singles and an equally successful album before they were plagued by label problems. The band split up in 2009 after a sold-out show at the O2 Academy.
But Jon is one of life’s enthusiasts and he saw this freedom from company pressure as a positive, setting up Tiny Teeth Records to release a couple of solo albums and work by other artists and then moving into putting on concerts and other promotional work
Although he doesn’t totally rule out ever performing again in his life he is now standing aside from the stage and instead working on promoting Tiny Teeth which he would like to become known as the ‘best independent record label in the north for starters. That’s the first goal’.
This year the label is taking route 666. This does not refer to any satanic verses, but – under the overall title of 666: From The Devil’s Lips – plans to release half a dozen singles by the same number of separate bands at monthly intervals over half a year. The releases will all be available as downloads and limited edition vinyl 7-inchers, and there are also plans to gather them all together as a collector’s edition at the end
All the acts concerned will be locally-based but will be stepping out on national tours, with hopes of getting the current sounds of Sheffield through to a wider audience. As Jon explains, he has experienced being part of a fairly well-known act and now wants to give others the opportunity of similar success
“It’s really exciting for us and hopefully for the other bands in the area,’’ he says. “When I started off Sheffield really gave me a helping hand and now I want to give others a leg up.”
But he’s not going out on a limb with this, as his years in the business have given him enough contacts to hopefully ensure that these bands are seen by a wider audience outside South Yorkshire.
He says: “We want to bring the buzz back, although the bands are great, the industry’s focus just isn’t on us anymore. We just really want to give something back to Sheffield’s bands and music scene, and if anyone wants to get in touch with us they’re welcome to do so. “ If you want to take him up on this offer you can through www.tinyteeth.com
Meanwhile first release of this set is by The Retrospectives, whose pretty fine Bittersweet single is out now on digital or limited edition 7 inch single versions.
They play at the Greystones tonight as part of a national tour, which ends at the same place on April 24. They’re also at the O2 Academy 2 on May 14, supporting Barrence Whitfield And The Savages. The second single in the series, by The Monday Club, will be out in a month’s time. For details visit www.tinyteethrecords.com or www.tinyteeth.com if you need very small dentistry work.