Doncaster’s love is lost in translation

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When speaking to those who matter most, the people of Doncaster sometimes have difficulty saying how they truly feel.

A recent survey conducted by online French fashion retailer, La Redoute UK, found that just under a quarter (24 per cent) of Doncaster people last told someone that they loved them more than a year ago, or even worse, couldn’t remember uttering those three little words at all.

Instead, it’s assumed that their loved ones know how they feel, but actions don’t always speak louder than words. Whether it’s to beloved mothers or significant others, those missed opportunities to tell someone how much they’re adored begin to add up and saying ‘I love you’ becomes more difficult every day. Doncaster wants to hear it too; 59 per cent of people admitted that hearing those words makes them feel special.

Doncaster’s reluctance to express emotions is a trait we don’t share with the French, who are known to be au fait with romance – Paris is the City of Love, after all. But one surprising find in the survey was that 84 per cent of Doncaster said they believe ‘I love you’ sounds better when said in a European language. A fifth prefer to hear it in French (19 per cent) and 48 per cent admitted they have a penchant for tender French poetry.

As La Redoute UK believes that French Style is a way of life, not just a look, they decided to encourage the people of Doncaster to break their sentimental silence in a way their loved ones can understand. Say ‘bonjour’ to The Language of Love campaign, at the heart of which is an online video that features unknowing women receiving tender messages from a charming Frenchman, before it’s revealed that the true authors are the people closest to hem.

Saida Gallouj, CEO at La Redoute UK, commented: “We were astounded by our research, which showed that 89 per cent of Doncaster want to hear ‘I love you’ every day, yet only 27 per cent say it that often. This led to a nationwide search for women to appear in our video, nominated by a family member or friend who wanted to tell them just how wonderful they are. However we know that this can be uncomfortable for British people, so we offered them an actor to articulate their feelings for them”.

“In The Language of Love each lady makes her way up the stairs to be greeted by Mr La Redoute, who delivers a monologue in French. Breaking into English, he reveals to the bemused lady that the words are not his; they’re those of her son, daughter, god daughter or husband, who steps out from behind the scenes and repeats the words in English. When translated, the words are revealed to be emotional declarations of their love, gratitude, and appreciation for her and are sealed by tearful embraces between the woman and her loved one, who has finally had the courage to speak from the heart!”

When it comes to sharing our feelings, half of Doncaster (44 per cent) said they don’t care what their other half wears but most are partial to a classic look - suit and tie or little black dress (23 per cent). But don’t worry, personality came out top in the poll of what the Doncaster finds the most attractive quality in their other halves (47 per cent).

Whoever you love, La Redoute UK urges you to say it loud. Share the #languageoflove with someone special by calling them, tweeting them, or be brave and say it to their face! Whatever form of communication you choose, share it with someone special today. Visit, watch the video and pick up some French courage from Mr. La Redoute himself.