BUS operator First has questioned why it was not consulted over Sheffield Council's 'Vision for Excellent Transport' document setting out the authority's priorities for transport improvements over the next 15 years.
The company's deputy managing director Brandon Jones is unhappy his firm was not asked for its views on the strategy, which proposes to continue with efforts to persuade people to leave cars at home and use public transport.
However, the council is proposing no further bus priority measures, other than those already planned. It wants to focus on a "carrot" rather than "stick" approach.
Mr Jones said: "As the city's largest bus company, it is disappointing we were not approached for our views before the document was approved."
The bus boss also questioned how the council was going to make buses more attractive when it has pledged not to implement further priority measures to bring down bus journey times.
But Sheffield Council cabinet member for transport, Coun Ian Auckland, said: "The Vision for Transport was a councillor-led vision and represents our view of how the city's transport system could be improved. I am fully aware of the bus company's views."
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