City icon takes pride of place on web

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INTERNET users from Sheffield will be greeted by a familiar sight today, as a city landmark graces the front page of a popular search engine.

The Bing search engine will display an image detailing the metal architecture of the Charles Street car park - also known as the ‘Cheesegrater’ - in Sheffield city centre.

Users will be guided around the picture by ‘hotspots’, the first of which clicks through to a gallery featuring photos of cheesegraters, referring to the building’s nickname.

A second hotspot links through to a page of articles with information about Sheffield, while another connects to an aerial view of the city.

Meanwhile, the final hotspot links to a video telling the story of Sheffield FC, the oldest football club in the world.

The homepage also offers a further gallery with images of the car park, which opened in 2008.

The building has 550 spaces, cost £16 million and was designed by London-based architects Allies and Morrison.

Its facade is made up of reflective aluminium panels, which give a shimmering effect.

The inside of the panels are green to reflect the trees in nearby St Paul’s Square. The colour is subtly revealed in daylight and is more apparent at night, when it gives an impression of sunlight filtering through leaves.

Visit www.bing.com today to see the homepage.