Chippy ordered to remove sign

Food outlet owners Liz Pearce who has been told by the council to remove the advertising boards for her business from the Moor in Sheffield
Food outlet owners Liz Pearce who has been told by the council to remove the advertising boards for her business from the Moor in Sheffield
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A FED-up fish and chip boss has criticised Sheffield Council after being ordered to remove an A-board as part of a crackdown on The Moor.

The council has told a number of businesses they must remove boards after a complaint from another shopkeeper.

Among those affected is Elizabeth Pearce, owner of Brenda’s Fish and Chips, on Earl Street, just off The Moor, who was assured she could keep her sign after an outcry over previous attempts on a crackdown a few years ago.

She said: “I can’t see what the grounds are for people to make a complaint.

“The sign is on The Moor, which is a wide, pedestrianised street, and is not obstructing vehicles or pedestrians.

“I think the council should look into whether complaints are valid before deciding whether to take action.

“The council officer who contacted me said I could keep the board if it was outside the shop but the whole reason for me having it is so people walking down The Moor know we are here. What would be the point of having the board on a side street?”

Elizabeth said when she was previously asked to remove the A-board, trade dropped significantly.

Sheffield Council said it has asked Elizabeth and other traders to remove A-boards because they are not officially permitted and it has received complaints.

The authority turns a ‘blind eye’ to boards unless there are objections but that if a complaint is received they must go.

The council did not say whether officers have to consider the validity of complaints.