Doncaster is to host a major tourism awards bash for the first time.
With horse racing worth over £200 million to the regional economy, Welcome to Yorkshire has chosen A Night at the Races as the theme of the White Rose Awards 2011.
The event will be hosted for the first time at Doncaster Racecourse on October 10, and tickets are now on sale.
Mark Spincer, racecourse managing director, said: “This is a major achievement for Doncaster Racecourse, as a team we are delighted.
“Our plan for this year was to increase the levels of our non-racing business, at the same time delivering an exceptional experience. Alongside Welcome to Yorkshire we have worked to create a first class package for what has to be one of the region’s best annual events.”