All eyes on the robots in disguise...

Optimus Prime
Optimus Prime
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An incredible life-sized Optimus Prime truck rolled into Sheffield – to celebrate the launch of the new Transformers Prime Beast Hunters action figures.

Fans of the Autobots turned out to Sheffield Cineworld to have their picture taken with the iconic red and blue truck.

As part of the celebration on Saturday, Sheffield Cineworld played the first ever Transformers movie for an eager crowd of fans, who first had their faces painted to resemble their favourite Transformers character.