Since hitting screens a decade ago, Supernanny Jo Frost has become a household name and made ‘naughty steps’ popular with frazzled parents around the world.
The firm-but-fair star is also rumoured to have picked up some royal fans, with the Duke and Duchess of Cambridge reportedly watching her shows before Prince George’s birth last July.
“I think that’s brilliant! Good for William and Catherine, for getting the information and learning!” Frost exclaims with customary gusto.
“Regardless of their title, they are two young parents who want to do the best they can for their son. I think they’re a wonderful example.”
Her latest TV offering is the daytime talk show Jo Frost Family Matters, which aims to help UK families in crisis, from tearaway teens to struggling step-families. Participants agree to have their day-to-day lives filmed before meeting Frost in the studio to try and resolve their problems together.
There are tensions, tears and some tantrums, but any comparisons with ITV daytime stablemate The Jeremy Kyle Show are batted away by Frost.
“Kyle has his own show and he does his thing in his own way. This is not The Jeremy Kyle Show; this is Jo Frost Family Matters,” she says.
“This is me going in and helping families in the way that I do, which is with the utmost respect and integrity. I cradle these families when they’re feeling so raw and vulnerable, and help them so that they can really feel good when they leave. They’ve got a game plan.” The 42-year-old adds: “It’s important for us to understand where we are in this country when it comes to families and the support they need - looking at the situations that have hit families, and the stress of living in a country that’s been hurting from the recession.”
Frost is passionate when it comes to her work, using buzzwords and phrases like “validating”, “owning emotions”, and “honouring your own space”. At one point, she describes herself as “a visionary of what I want to do and what I want to achieve”.