More than 20,000 people have visited Experience Barnsley in the five weeks since the attraction opened.
The museum – about Barnsley, its history and culture – attracted almost 1,700 visitors on the first Saturday after its opening on June 27.
Coun Roy Miller, cabinet spokesperson for development, environment and culture, said: “People are flocking to see the new museum and having this major new attraction in Barnsley has provided a real boost to the town.
“On Sundays, previously, the town centre was usually quiet, and now people come and enjoy Experience Barnsley, complete with shop and café.”
Experience Barnsley has been supported by £2.6 million from the Heritage Lottery Fund and is part-financed by the European Regional Development Fund. Thousands of objects, stories and photographs have been donated by local people, organisations and other museums.
Coun Miller added: “The extra visitor numbers and renewed interest in Barnsley’s history and culture has also benefited the wider town centre, including the markets and surrounding shopping area.”
n Experience Barnsley is open daily and entry is free.