VIDEO: Safe is super song for Hallam FM Cash For Kids

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Is it a bird. Is it a plane? No it’s Hallam FM Breakfast show’s Producer James and pals - revealing his super voice on a song for tomorrow’s Cash For Kids Superhero Day.

Hallam FM’s Cash for Kids raised over £920,000 last year and supported over 20,000 local children.

Hallam FM Cash For Kids song singer Producer James, right, with the Breakfast Show's presenter Big John, Janine and Grammy award winning Eliot Kennedy.

Hallam FM Cash For Kids song singer Producer James, right, with the Breakfast Show's presenter Big John, Janine and Grammy award winning Eliot Kennedy.

Now Breakfast Show presenter Big John is hoping they can do even better this year with an official song, after recoring a demo, made by Producer James in his bedroom 20-years ago, called Safe.

And they were in safe hands. They got Sheffield’s own Grammy award winning producer and songwriter Eliot Kennedy imvolved and he recorded it at his city centre Steelworks studio for C4K Superhero Day.

It can be downloaded now for just 99p, with proceeds going to Cash for Kids, to help South Yorkshire’s needy kids, at www.hallamfm.co.uk.

Businesses, schools and the general public are also being asked to get involved by dressing up as a superhero on Friday, May 2, then text, call or pledge online.

Hallam FM Cash For Kids song singer Producer James, right, with the Breakfast Show's presenter Big John, Janine and Grammy award winning Eliot Kennedy.

Hallam FM Cash For Kids song singer Producer James, right, with the Breakfast Show's presenter Big John, Janine and Grammy award winning Eliot Kennedy.

VIDEO: Press the play button to watch video report followed by official music video for Safe.

Big John explained how the song came about. He said; “I got passed an old demo on CD of a song that Producer James recorded 20 years ago in his bedroom, and after I played it on Hallam FM, Eliot Kennedy got in touch - he’s worked with Bryan Adams, The Spice Girls, Celine Dion, Take That - in fact he’s Gary Barlow’s best mate.

“And Eliot said let’s all re-record this in the Steelworks Studios in Sheffield and then sell it for Hallam FM’s Cash For Kids. So we did.

“To convince Producer James to get in the recording studio, we’ve arranged for it to go on sale with all the proceeds of the 99p download going to Hallam FM’s charity, as part of this Friday’s Cash For Kids Superhero Day.

Is it a young |Robbie Williams? No, it's a young Hallam FM Breakfast show presenter James, singer of Cash For Kids 2014 single, Safe.

Is it a young |Robbie Williams? No, it's a young Hallam FM Breakfast show presenter James, singer of Cash For Kids 2014 single, Safe.

“When you hear the lyrics of Safe, you realise just how fitting the song is as we attempt to support and protect thousands of sick and underprivileged children in South Yorkshire.’

Producer James said: “I wasn’t so sure at first, I was a bit nervous. But so many people kindly said they would buy it for Cash For Kids, that I couldn’t say no to this amazing opportunity.

“I wrote the song when I met my wife - because I realised that I was taking her away from her Dad, and I tried to imagine how that must feel for him. And now I have daughters too, so this song makes even more sense. I suppose they will fly the nest one day too. Thanks to everyone for their support!

“We want to thank Eliot Kennedy and all the incredibly talented people who helped down at the Steelworks Studios, Sheffield, including Steve Beighton for his sax playing - he played on Take That’s Everything Changes.

“Together, we can make a difference to the lives of children in our community

“We’re raising funds to support disabled and disadvantaged children living in OUR local community, but to really make a difference we need your support.

“We’d love it if you could suit up, join in the fun and help us fundraise for local children on Friday May 2.”

* For more details about downloading the song and getting involved visit www.hallamfm.co.uk/charity/superheroday.