HIGH-profile music acts are transforming the type of people watching horse racing, say bosses at Doncaster Racecourse.
Officials at Town Moor tried introducing bands after the racing for the first time in June 2008, when 80s group Madness took to the stage after the day’s action on the track.
Since then, they have run several more and it is believed the events have brought in many people who would never otherwise have attended – and more bands are due this summer.
Mark Spincer, managing director of Doncaster Racecourse, said: “The major after racing music nights which Doncaster Racecourse hosts have proved to be a great success in recent years.
“The great thing about these events is that they draw in a diverse audience, with people travelling from all over the region and further afield to attend.
“Our research from last year’s concert showed that large numbers of people were coming in from places like Sheffield, Nottingham, Leeds, York and Hull, in much greater numbers than they might for a normal standalone race day.
“In addition to bringing in big crowds, the benefit of these nights is that they attract a very varied demographic spread, with many people coming to experience the thrill of a race day for the first time. Broadening the appeal of racing is an important task for the industry and with tens of thousands of people flocking to the course, our music nights are proving to be very popular and successful in working towards this goal.”
Since the Madness show, other high-profile acts have included Status Quo, along with an 80s night with Kim Wilde, Paul Young and Belinda Carlisle, an RnB night with Lemar, Alesha Dixon and Jamelia, and an X Factor stars night including Olly Murs and Jamie Archer.
Last year the highest profile music act performing at the course was Scouting for Girls.
This year the venue has already hosted a show by boy group The Wanted and two bands are due to perform during the summer.
Texas are due to play on Saturday, June 25, and McFly are performing on Saturday, August 13.