Superdrug has launched the world’s first-ever ‘sexercise’ music track designed to help couples keep fit between the sheets - download it here for free.
Backed by TV doctor Pixie McKenna, it is described as the first music track to sync with calorie burning sex sessions.
The music was developed by a fitness expert and music producer after analysing the bedroom habits of 2,000 British couples
It lasts for 22 minutes and 48 seconds to compliment the average length of a UK sex session, say researchers.
They discovered that UK couples have sex an average of 1.88 times per week and 78% of people say they feel more body confident after good sex.
Dr McKenna, brand ambassador for Superdrug said: “I think it’s a fabulous way to incorporate exercise into your daily routine and I’d love to hear from couples who have tried it out.
“I recommend people aim for half an hour of exercise every day and sex can definitely play a part in this along with getting off the bus a stop early or taking the stairs instead of the lift. It needn’t all be hours spent sweating down the gym for it to be effective.”
Caris Newson, Head of Retail Health at Superdrug said: “Over the years the many health benefits of sex have been well documented, from beating stress and relieving pain, to bringing couples together and boosting confidence, as well as, of course, as a form of aerobic exercise.
“We commissioned this track as a fun way to show the health benefits an energetic love making session can have.
“It’s an easy way for couples to incorporate exercise in to their daily routine, but just remember to always practice safe sex.
“Whether it’s advice on sexual health, family planning or weight management, our in-store healthcare experts at Superdrug are available to offer free advice to help customers with their health and wellbeing goals in 2015.”
Available to download free from superdrug.com, the track was launched to encourage small, but sustainable changes in diet and exercise habits to help improve health and wellbeing
As well as being available to stream free from Spotify, the new sexercise track can be downloaded from Soundcloud.
Starting with a soft synth tune intro at 90 beats per minute (bpm), which sets the tone of what’s to come, the steady 110bpm build, to the exploding, big bass crescendo at 130bpm and then the sudden drop to a 100bpm dreamscape to finish, the track perfectly times the ultimate sexercise workout to incorporate stretching; warm-up; low, moderate and high intensity exercise and cool-down.
And, with the average man burning 101 kCal and women using 69 kCal per average sex session, it’s certainly a lot more fun than pounding the treadmill at the gym.
The research found that it’s not just the physical benefits of sex which should be championed as, of those polled, 78% of Brits said they felt more body confident after having good sex too.
This positive sentiment chimes with Superdrug’s support of the recently launched Be Real body confidence campaign, encouraging a change in attitude to body image and putting health above appearance. Superdrug aims to support the campaign by promoting healthy living and wellbeing over just weight loss and highlighting how small, sustainable changes to normal routines can have both a physical and emotional improvement on overall health.