Ecclesall Road becomes the site of the first ever stand-alone Taco Bell restaurant in the UK tomorrow.
The world’s largest Mexican-inspired restaurant chain opens its unique, state-of-the-art, 80-seat, dual-floor restaurant, featuring an open kitchen, with free food for the first 100 visitors, and a free rock concert on the premises.
The American giant, created in California in 1952 by a US Marine, has 6,500 restaurants across the USA but previously had just three UK sites, all in shopping centres.
The Sheffield venue, which has created 30 local jobs, has been taken on in partnership with Sheffield-based food franchise specialists Northgate Fast Foods, who operate KFCs and Costa Coffees locally.
It is seen by the brand, a sister company to KFC, as a model that could roll out across the rest of the country.
Nick Dawson, general manager, Taco Bell UK & Europe, said: “Sheffield is a great place for us to start. It is the UK’s fifth largest city with a thriving student population and Ecclesall Road just felt right. It’s an eating and drinking destination, it’s residential and a nice place. Our franchise partner also has a great local track record.”
Taco Bell opens at 10.30am tomorrow and is targeting the ‘Millennials’, the young and young-at-heart looking for something new and exciting at an affordable price. Tacos, burritos and quesadillas are made to order and cost under £5.