Film streaming giants Netflix are about to take on cinemas by making new big name films which will bypass theatres and go straight to its subscribers.
Comedy superstar Adam Sandler has been approached to produce a handful of features under his Happy Madison banner.
The idea is for these films to be made available directly to Netflix customers in 50 countries.
It marks a brave new era for film, as studios and cinemas fight over closing the windows between theatrical and home entertainment releases,
This deal is an important next step. Sandler may have made a few underperforming movies but he remains a major brand. Stay tuned.