OK, so the idea of four grown men wearing tight-fitting costumes and wiggling in front of tiny children may not be everyone's cup of tea.
But The Wiggles - aka Jeff, Murray, Anthony and new-boy Sam - are a world-wide phenomenon.
And judging by their sell-out concert in Sheffield's City Hall, it is not hard to see why.
Loosely based on a circus theme, the foursome energetically romped through dozens of songs, dance routines and acts, all of which highly entertained both my six-year-old daughter and two-year-old son. They, along with dozens of others, danced along to the routines and joined in with the songs and numbers, making the concert have a panto-like feel to it.
There was clearly a mix of new and old numbers, some of which I even recognised having watched numerous Wiggles DVDs since my eldest 'discovered' them about four years ago.
The group formed nearly 20 years ago in their native Australia and soon took over the pre-school world with their sometimes zany, colourful routines - complete with a dinosaur called Dorothy, a dog called Wags and Captain Feathersword - which appeal directly to their target audience.
They have all obviously aged somewhat (judging by the greying hair, or lack of it in Anthony's case). But the Wiggles know this and make no secret of this, even joking on stage that Jeff is now a senior card holder in his native Oz.
And the parents were not left out either, as the Wiggles kept up a running commentary about the England World Cup match - as this was being played at the same time as the concert.
If you have pre-school children I would highly recommend you take them to see the Wiggles if you get a chance.
Got a view? Leave a comment below.
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