WHAT'S that coming over the hill – is it a Monster? No, it's a First bus.
You might think chart topping band The Automatic would choose Monte Carlo or New York to shoot the cover of their up-and-coming album but you'd be wrong.
Instead they chose all the glitz of Meadowhall car park, in front of a First doubledecker bus and dozens of perplexed South Yorkshire shoppers.
The Welsh band, who scored a big hit with their anthemic song Monster, decided to identify with their fans – many of whom they reckoned would be regular bus travellers.
And so the August release of their second album 'This Is A Fix' will show shots of the boys stylishly poised on or in front of a trendy X78 Sheffield-Rotherham-Doncaster service.
Bus firm First was more than happy to provide one of its new double-deckers, which stops off at the Meadowhall Interchange, on its travels.
The exact shot to be featured on the album is still under wraps.
The picture below was taken by staff from First South Yorkshire – not normally known for their experience in shooting achingly cool record covers.
Phil Robinson, commercial manager for First, said: "Automatic's record company got in touch with us to say the band was in South Yorkshire and they would like to use one of our buses for a photoshoot.
"The band wanted an image of themselves on the bus for the front cover of their second album, due to be released in August, and we were more than happy to oblige.
"The choice of a First bus, particularly a South Yorkshire one, is clever because thousands of students in Sheffield use our excellent Unilink service, and this should help the band sell more records."
'This Is A Fix' will be released in August on Polydor Records.
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