Sheffield Wednesday today made it clear that no Roman Abramovich-style figure would wipe out their £26 million debts ... but claimed the club WILL deliver new investment to drive it towards a Premier League future.
While the timing of any investment windfall seems as difficult to determine as ever it was, Wednesday insist "parties from three continents" remain interested in a deal.
Wednesday initially set a deadline for financial help for March 31, but they now suggest time is no longer "of the essence" because of the understanding they have with their business partners and creditors. There will be no "quick fix," they say.
Instead, the Championship club are scouring the world for "individuals or groups with proven business backgrounds."
A communique over their investment strategy follows a recent trip to San Francisco where Wednesday chairman Lee Strafford and Nick Parker, the chief executive, sought backers.
The statement contains no references to any planned re-structuring of Wednesday's debt .
A healthy uptake of season tickets would be another positive sign for market-watchers.
However, they remain confident they will deliver "new investment - and when it does come, it will act as the catalyst for reaching the club's goals."
Intriguingly, the statement spells out specifically that no Fairy Godmother is waiting in the wings.
"The notion that a mega-rich investor will come in and wipe the club's debt in one fell swoop, is not a viable option," it says.
"This would result in the vast majority of any incoming money going straight to creditors and not having any direct benefit to the club."
The Owls admit their "disparate" shareholding and debt structure was unappealing for any investor, "as money would have to be spent on creditors and shareholders prior to any money being put back into the club."
It continued: "However, we believe that our proposal to investors and creditors offers the best long-term future for the club – namely that any finance is best used for the betterment of Sheffield Wednesday and this provides a better long-term financial return for all parties."
The club was "as secure as it could be" and their relationship with the Co-operative Bank remained strong.
"The club continues to talk to potential investors... It would be easy to overtly emphasise the investment opportunity in a very public manner but it is essential that the board engage with the right people in the right way.
"Time is not of the essence due to the financial stability of the club.
The previous timetable was set to focus minds on the sell side – these matters will take time to resolve but the Board remain confident in their ability to find a solution."
The club is looking for a "hands-off" investor" who would want the club run by a "good local management."
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