SHEFFIELD Tigers have pegged admission prices for the new season in an attempt to lure new fans.
And at the same time management say they are thinking of existing supporters as the cost of living continues to rise.
The club have been clobbered by spiralling costs and the increase in VAT is sure to hit them in the pocket.
But the club says admission will remain at £14 for adults, including a free racecard, while Sheffield will continue with their U12s for free policy.
Club owner Neil Machin said: “Such as VAT increases are usually passed on to supporters and even though substantial sums are involved we have opted not to do so. It is a bit of a gamble for us but the whole idea is to keep speedway affordable in what are tough economic times.
“With our promotional activities coupled with the facilities we have at Owlerton we hope to introduce more people to our sport rather that suck an extra quid out of the regulars’ pockets.
“It will be a tough year but we always try to be pro-active and hopefully it will pay off.
“We are also looking to hold on to our existing supporters who are very loyal and we want each and every one of them to know how much we value their support for the club.
“It’s a difficult time for the economy and there is a lot of negativity around.
“But here at Sheffield Speedway we are counting the days to the new season and we can’t wait to get the bikes out on track.
“In comparison to other sports we believe Speedway presents good value and we will be working hard to bring new fans through the turnstiles.”
Tigers open their season against Elite League Belle Vue on Thursday, March 17, and their public practice takes place next Thursday from 4pm onwards.