Barry unveils sponsor deal

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THE WORLD Championships, to be held from April 20 to May 6 at the Crucible Theatre in Sheffield, will be sponsored by Betfair this year.

Betfair has already sponsored the Masters, the Shoot-Out, the German Masters and the European Tour this season, and has now enhanced its portfolio by adding the event, considered the pinnacle of the snooker calendar.

World Snooker Chairman Barry Hearn said: “We are thrilled to welcome Betfair as title sponsor. They have shown tremendous support this season.” The World Championship is guaranteed at least 120 hours of coverage from the BBC and a global audience of 360 million.