The revenues generated by claiming another top-flight scalp would certainly come in handy for a club now plying its trade in the third tier, writes James Shield.
But on Sunday, moments before his players prepare to do battle against Fulham, Sheffield United manager Nigel Clough will remind them that the FA Cup is all about prestige. Not pounds, shillings and pence.
United captured the public’s imagination when they beat Aston Villa in the previous round and, insisting that reaching the fifth phase of the competition would only benefit performances their League One performances, Clough said: “Finances are always important but it’s about more than that. Whatever we’ve made from Villa Park and this game, the glory of the day and winning is the main thing.
“We’re still conscious that the league is our priority. I don’t want to sound like a Premier League manager too much but it is.
“However, the FA Cup run and the confidence it brings can only help in that department. There’s no conflict at all.”
Meetings with Colchester, Cambridge and most recently Villa have provided a welcome distraction for a United team which finds itself 20th in the League One table - a point and place above the relegation zone - following its wretched start to the campaign.
Clough, a member of the Nottingham Forest side beaten by Tottenham Hotspur in the final 23 years ago, added: “You don’t get many chances to win the FA Cup. We had a great one that day.
“They are opportunities and they are rare. We told the lads this when we went to Villa because, when you have an opportunity to make a name, you want to take it.”