Sheffield United co-owner Kevin McCabe described Prince Abdullah bin Mosaad bin Abdulaziz Al Saud’s arrival as a “fantastic” new chapter in the League One club’s history.
The Saudi Arabian royal, who has acquired 50 per cent of United’s parent company, today pledged to get the club back in the Premiere League in as little as five years.
That was his vow as he was unveiled at his first Bramall Lane press conference.
VIDEO: Press the play button to watch the press conference in full.
The Prince, grandson of Saudi Arabia’s founder, acquired half of United’s parent company after pledging to make a multi-million pound investment in David Weir’s first team.
He confirmed Leeds, Charlton Athletic and Derby County had all been viewed as potential purchases until McCabe’s intervention.
But Prince Abdullah, who arrives with United in the lower reaches of League One, spoke of his determination to deliver top-flight football to South Yorkshire.
McCabe said: “This is a fantastic new chapter and a necessary chapter because the industry has changed.
“This is where football all began - Sheffield - and that was undoubtedly an attraction for our new partner.
“We want our club - which is already a big club - to become even bigger and successful.”
* See James Shield’s interview with Prince Abdullah and more video from digital editor Graham Walker on Monday.